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K-tourism 2.0: Gen Z tourists prefer singing, dancing immersive holidays

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“Your hips need to push outward while your solar plexus goes down. You do a slight jump in this movement,” a professional dance instructor says to a room of struggling students.

About 20 foreigners are gathered at 1Million Dance Studio in Seoul’s Seongdong district on a recent Sunday to learn the introductory choreography for the girl group Katseye’s track “Gameboy”.

The studio draws a diverse crowd of international visitors.

“I have loved dancing since I was young, but it is too expensive in the Netherlands, so I came to Korea,” says Mike, 24, who has come to learn the Korean language and K-pop dance. “Actually doing it is very difficult.”

An instructor and students demonstrate dance moves at a K-pop class at 1Million Dance Studio in Seongdong district, Seoul. Photo: Korea Times/Choi Ju-yeon

An instructor and students demonstrate dance moves at a K-pop class at 1Million Dance Studio in Seongdong district, Seoul. Photo: Korea Times/Choi Ju-yeon

Rachel, a German woman in her 20s, visited the studio with a friend. “I used to learn and dance to hip-hop music in a university club in Germany,” she says. “But I developed an interest in K-pop and came with a friend who is staying in Korea as an exchange student.”

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