One of our favorite Samsung TVs is still on sale from Black Friday

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Black Friday might technically be over, but we’re still in the throes of Cyber Week, which means a ton of retailers still have substantial deals on a ton of tech. If you’ve been hesitant to pull the trigger on a new TV, one of our favorite smaller models from Samsung is now 30% off at Best Buy. 

Also: The best Samsung TVs you can buy

While it’s not necessarily the biggest or the flashiest, the 43″ Samsung U7900 UHD 4K Smart Tizen TV earned the spot as one of our top recommendations for 40-inch TVs–even before it went on sale. ZDNET writer Taylor Clemons dubbed it the “best 40-inch TV for streaming,” and wrote that it’s “a great TV for live TV, movies, and shows” with 4K resolution, 60Hz refresh rate, and Samsung’s Object Tracking Sound Lite technology that provides “3D audio” for on-screen action. 

Also: Best Black Friday Samsung deals still live right now

While this TV might not be the best option for a large entertainment center, it’s a great choice for anyone looking to put in or upgrade a TV in a bedroom, guest room, or office. One major selling point of the Samsung U7900 is the way it allows you to organize your favorite shows and channels; you can customize your ideal line-up of programs to ensure you’ll catch up on every episode. The TV supports literally thousands of streaming apps, so you’ll have no problems syncing your Netflix, HBO Max, or Disney+ accounts. Taylor wrote that the TV is also “compatible with the Samsung SmartThings app for seamless integration into your smart home network.” 

Also: Best live TV streaming services of 2025

Screenshots by Jason Cipriani/ZDNet

The Samsung 43″ U7900 Smart TV has 4K resolution, HDR 10+, and a standard LED panel with a direct lit backlight. It’s got two HDMI inputs and works with SmartThings and Google Home, with built-in voice assistants Amazon Alexa and Bixby. 

Also: These Black Friday TV deals are still live

Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.

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Black Friday is often about making large purchases, but we’re firm believers in finding deals for every need and budget. If you’re considering buying a new smart TV on the smaller side, this is an excellent option that won’t break the bank–especially at $60 off. 

We’re not sure how long this deal will last, but it’s part of Best Buy’s Black Friday sale, so it could be gone at any time (though it could last till Cyber Monday if supplies last). Deals are subject to sell out or expire anytime, though ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We’re sorry if you’ve missed out on this deal, but don’t fret — we’re constantly finding new chances to save and sharing them with you at ZDNET.com. 

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