You can buy the 77-inch LG B5 OLED for 50% off right now, and I highly recommend it

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Got someone on your gift list asking for a new TV, or do you need to upgrade your home theater? Right now at Best Buy, you can save 50% on the 77-inch LG B5 OLED TV. This brings the price down to just $1,500, making it one of the most affordable OLED TVs on the market right now.

Also: The best OLED TVs you can buy

The LG B5 uses the same OLED panel as the brand’s flagship models as well as a whole host of smart features to help make your home theater a true entertainment hub. You’ll get a suite of preloaded streaming apps like Netflix, Disney+, and HBO Max so you can start watching your favorite shows and movies right out of the box. And with support for both Dolby Vision HDR and Dolby Atmos virtual surround sound, you’ll get enhanced detailing and a more immersive listening experience.

Read more: OLED vs. QLED TV: Which panel type is best suited for your home

If you’re a console gamer, you can take advantage of the dedicated gaming dashboard with support for both Nvidia G-Sync and AMD FreeSync VRR technology to help prevent annoying screen tearing and stuttering that can ruin both online matches and solo story modes. And with a native refresh rate of 120Hz, you’ll get smooth motion in everything from fast-paced movies and shows to live sports and hectic gameplay.

The LG B5 OLED TV features support for Alexa, Google Assistant, and Siri voice controls for hands-free use of your new TV as well as searching for media, launching apps, and even checking the weather or catching up with news headlines. You’ll also get support for Apple AirPlay and Chromecast for sharing photos, videos, and music from your Android and iOS devices for more ways to entertain family and friends.

Looking for the next best product? Get expert reviews and editor favorites with ZDNET Recommends.

How I rated this deal 

There have been some incredible TV deals this holiday shopping season, but the LG B5 being 50% off is one of the best I’ve seen so far. The B5 is already a more affordable OLED option for anyone looking to get some of the best picture and audio quality money can buy without having to spend a fortune on a high-end TV. And with a suite of preloaded apps, support for VRR for console gaming, voice controls, and both Dolby Vision and Dolby Atmos, you’ll be hard-pressed to find a better deal on a comparable TV. That’s why I gave this deal a 5/5 Editor’s rating.

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