Brazilian beach sport’s star dog gains social media following, and ad deals

The dog taking Brazil’s football-beach volleyball hybrid footvolley, and TikTok, by storm

Footvolley-playing dog Floki has charmed social media and Rio de Janeiro beachgoers with his skills. Now brand partnerships are rolling in

Rio de Janeiro’s main beaches are usually bustling on sunny weekends, but activity ground to a near standstill on one stretch of sand on September 8.

People hold up their phones to record athletic feats they have never before witnessed, or even imagined.

The game? Footvolley, a combination of football and beach volleyball. The athlete? A three-year-old border collie named Floki.

Floki sparks wonder among bystanders as he competes in a game even humans struggle to get a handle on.

Floki plays footvolley on Leblon Beach in Rio de Janeiro, on Sunday, September 8, 2024. Photo: AP

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