The 20+ best Black Friday Apple Watch deals 2024: Record discounts are live now

We’re just hours away from the biggest shopping extravaganza of the year, but Black Friday sales and holiday savings are already live for many online and in-store retailers. Some of these savings are huge and the only time of the year when you’ll see steep discounts on all the Apple Watch models. 

Also: The best Black Friday deals: Live updates

Although Apple products don’t frequently see discounts, Cyber Week is a great time to save between 10-25% on select devices, including Apple watches. What’s more is Apple’s Watch SE (2nd Gen), Series 10, and Series 9 are even seeing the lowest prices we’ve ever seen them for since their releases. I cover Apple Watches nearly every sale event with ZDNET, so rest assured I’ve tracked the best deals throughout every sale this year. Plus, I’ve gone hands-on with tons of watch accessories, like watch bands, chargers, and more.

Also: Several major retailers have the best Black Friday savings yet on the Apple Watch Series 10 – don’t miss out

That’s why I’ve rounded up all the best Black Friday Apple Watch deals you can shop now, including on some of the most popular models. 

Also: Black Friday sales just slashed the Apple Watch SE (2nd Gen) to its newest lowest price ever

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Our favorite Apple Watch deals for Black Friday 2024

• Apple Watch Series 10 GPS 42mm: $329 (save $70 at Walmart): Apple’s newest Watch Series 10 is already seeing savings at Walmart. Save $70 for the first time on the GPS, 42mm model in three sport band colors. The larger, GPS, 46mm model is also on sale for $359 (save $70) in two sport band colors. 
• Apple Watch Series 10 GPS 46mm: $359 (save $70): If you prefer a larger watch face, the new Watch Series 10 46mm GPS model is also on sale for $70 off at Amazon. 
• Apple Watch Series 9 GPS 41mm: $280 (save $119 at Amazon): Right now you can save $100+ on select Watch Series 9 models at Amazon, like the midnight sport loop now. 
• Apple Watch SE (2nd Gen) GPS 40mm: $149 (save $100 at Walmart): One of the best deals on the Watch SE (2nd Gen), which is still the latest base model available, is at Walmart, where it’s currently $100 off for the first time in the sport band iterations. The GPS 44mm model is available at $100 off for $179. 

Also: This rare Apple Watch Series 9 lowest-price-ever deal is back for Black Friday

Best Black Friday Apple Watch Series 8, 9, & 10 deals

• Apple Watch Series 10 GPS 42mm: $329 (save $70 at Amazon): Similar to Walmart’s offer, Amazon is selling select models of the Watch Series 10 GPS 42mm for $70 off. 
• Apple Watch Series 9 GPS 41mm: $280 (save $119 at Amazon): You can save $100+ on select models like the midnight sport loop now at Amazon. 
• Apple Watch Series 8 GPS 41mm, Refurbished: $229 (save $18 at Amazon): At this point, the Series 8 is two models outdated, but it’s still a great option. Plus, the Series 8 is the only Apple watch still available with the blood oxygen sensor feature. Snag a refurbished model at Amazon.
• Apple Watch Series 10 GPS 42mm: $329 (save $70 at Best Buy): The Series 10 features integrated GPS, 64GB of internal storage, and is water resistant up to 164 feet.

Best Black Friday Apple Watch SE & SE (2nd Gen) deals

• Apple Watch SE (2nd Gen) GPS 40mm: $149 (save $100 at Amazon): If Amazon is your preferred retailer, you can score the same deal on the Watch SE (2nd Gen) in several sport loop iterations. 
• Apple Watch SE (2nd Gen) GPS 44mm: $179 (save $100 at Walmart): The larger face 44mm Watch SE (2nd Gen) is also on sale at Walmart in several colors. 

Best Black Friday Apple Watch Ultra & Ultra 2 deals 

• Apple Watch Ultra 2 GPS + Cellular 49mm: $699 (save $100 at Amazon): Amazon has select models of the Watch Ultra 2 discounted by almost $100, including the indigo alpine loop. 
• Apple Watch Ultra GPS+ Cellular 49mm, Refurbished: Various models of the Apple Watch Ultra are on sale for $80 off at Best Buy. These are refurbished models verified by Best Buy’s Geek Squad. 

Best Black Friday Apple Watch accessory deals 

• Apple Watch USB-C Fast Charger: $24 (save $5 at Amazon): Fast charge your Apple Watch Series 7 or later. 
• Belkin 3-1 Wireless Charging Stand: $96 (save $24 at Amazon): Belkin’s MagSafe 3-1 charger is perfect for charging your Apple ecosystem at once, and right now, it’s 20% off. 
• Nomad Sport Apple Watch Band: $45 (save $15 at Nomad): Nomad makes some of ZDNET’s favorite tech accessories, and right now you can save 25% on the classic sport band. 
• AirPods Pro 2: $154 (save $95 at Amazon): You can now use your AirPods with your Apple Watch, and this is a great deal on one of our favorite AirPod models.
• Anker MagGo 3-1 Wireless Charger: $82 (save $28 at Amazon): Apple fans will love this versatile Qi2 charging station to boost your iPhone, AirPods, and Apple Watch at the same time, and it easily folds up for travel. 
• ESR Portable Apple Watch Charger: $37 (save $9 at ESR): This portable Apple Watch charger can fit inside your pocket and is perfect for frequent travel or to keep as a backup. Use code BF24CM to get 20% off. 

Best alternative Black Friday fitness wearable deals

• Oura Ring Gen 3: $249 (save $50 at Amazon): Right now you can save up to $50 on several finishes of the Oura Ring 3, one of ZDNET’s top-tested smart rings. 
• RingConn Smart Ring: $169 (save $110 at RingConn or Amazon): If the Oura ring is a bit too pricey for you, RingConn’s smart ring is another ZDNET-approved pick. Expert Matthew Miller likes its great battery life, intuitive app, and that it has no subscription. 
• Fitbit Charge 6: $100 (save $60 at Amazon): ZDNET expert Matthew Miller says the Fitbit Charge 6 is one of the best fitness wearables on the market thanks to its powerful features in a sleek form factor. It’s almost 40% off right now, too. 
• Whoop 4.0 + 12 month subscription: $199 (save $40 at Amazon): The Whoop band is worn by everyday people and extreme athletes alike, and when ZDNET editor Sabrina Ortiz tested it, she was impressed with its AI-powered fitness coaching, biometric data, and more. 
• Fitbit Ace LTE for Kids: $180 (save $50 at Amazon): If you’re shopping for a kiddo on your list, consider that an Apple Watch may not be needed, especially for younger children. ZDNET kid tech expert Maria Diaz loves the Fitbit Ace for its feature-rich, kid-friendly platform that is easy to navigate. 

FAQs

What is the best Apple watch?

ZDNET’s tested top pick for the best Apple watch is the flagship Apple Watch Ultra 2, which athletes and product testers have lauded as the best Apple Watch ever made thanks to its rugged durability, large and bright display, long battery life, water resistance, and more. 

Do Apple Watches track my AFib?

Yes, your Apple Watch, as long as it is a Series 6 or newer, can track your AFib, or irregular heartbeat. The US Food and Drug Administration (FDA) has recently awarded medical device development tool (MDDT) status to the Apple Watch’s atrial fibrillation (AFib) history tracker. The feature is first piece of digital health technology to earn MDDT status, the FDA said in a statement.

Also: Your Apple Watch’s AFib history could soon be used in clinical studies

Apple Watch Series 10 vs Series 9: Which is the better buy?

Both the new Watch Series 10 and last year’s Series 9 are great watches, and ultimately, what’s the better buy for you will come down to preference. We’ve already put these watches head to head, and think the main reasons you may choose to splurge on the newer Series 10 model really come down to these four factors: A lighter build and improved display, sleep apnea features, new finishes, and of course, price. 

Also: Apple Watch Series 10 vs. Apple Watch Series 9: Should you upgrade to the latest model?

Oura Ring vs Apple Watch: Which is the better buy?

Black Friday is a great time to snag savings on popular health and wellness trackers, and both the Apple Wtach and the Oura Ring certainly make the cut. However, there’s a few key differences between to two, and ZDNET health and wellness tech expert Nina Raemont recommends the Oura Ring for those looking for detailed sleep tracking, amongst other things. Apple Watches are great options for activity tracking and easy compatibility if you own an iPhone. The Oura Ring Gen 3 Horizon is on sale for up to $100 off at Amazon, too. 

Also: Oura Ring vs. Apple Watch: Which health tracker should you buy?

What is the newest Apple Watch?

Apple has a lengthy lineup of its flagship tech wearable, with several iterations over the last few years. The newest watch release comes in the Apple Watch Series 10, which was released in September 2024. The Apple Watch SE (2nd Gen) remains the most up-to-date base model, released in 2023, and the Ultra 2 the newest feature-packed option, released in 2023 and re-released in new finishes in 2024. With multiple models available, both old and new, you’ll be sure to find a watch that fits your needs and your price point. 

Are there any alternative smartwatches worth considering?

The Apple watch models are not the only options for smartwatches, despite their popularity. ZDNET has tested dozens of the best smartwatches and fitness trackers (also on sale ahead of Black Friday) so you can scope more alternative deals, including the Fitbit Versa 4, Fitbit Luxe, Google Pixel Watch, Samsung Galaxy Watch 6, and more. 

Also: The best Black Friday smartwatch and fitness tracker deals 2024: Early sales live now

What does “trade-in” mean?

Similar to turning in an older cell phone to receive monetary credit towards purchasing a newer or more updated version, Apple and other major retailers often have options to “trade-in” other devices, like Apple watches. 

When participating in a trade-in offer, you are providing your previously used item to the retailer in exchange for a predetermined amount of cash back that can be directly applied to your next item purchase of the same product. Eligible trade-in items and the cash back offered for each product is decided by each individual retailer and is often determined by factors such as age, condition, and functionality of the item being presented for trade-in. Apple recently decided to even bump up the amount they offer for trade-ins as well, too. 

Also: Apple is paying more for your used Apple watches

When is Black Friday?

Black Friday always falls the day after Thanksgiving in the US. This year, Black Friday will be on Nov. 29, 2024. 

When is Cyber Monday?

Cyber Monday is the Monday following Thanksgiving weekend, and the end of the “Cyber 5” savings week. This year, Cyber Monday falls on Dec. 2, 2024. 

Are Apple Watch deals really better on Black Friday?

For the most part, yes. While we’ve seen plenty of offers on Apple watches throughout this year, including most recently during October Prime Day, Apple products don’t frequently see major discounts, especially on newer products. For the most part, you can expect 10-20% in savings on Apple watches, and Black Friday and Cyber Monday create the best environment for these covetable wearables to be on sale for the largest margin and at as many retailers as possible (both online and in-person). Last year, we saw some of the first major discounts on the Watch Series 9 ahead of the 2023 holiday shopping season, so you may be able to score savings on the newest Watch Series 10 this year. We’ll keep you posted. 

Also: The best Black Friday Apple deals 2024: Early sales available now

What’s the difference between Black Friday and Cyber Monday?

Semantics, mostly. Black Friday traditionally refers to the day of savings that follows Thanksgiving, which at one point was an in-store only event. Over the years, Black Friday sales have expanded and lengthened to include online retailers, hence “Cyber Week” and “Cyber Monday.” Cyber Monday refers to the Monday following Thanksgiving weekend, and originally referred to online savings on lots of products. These days, both Black Friday and Cyber Monday offer similar savings in-store and online. 

How did we choose these Black Friday deals?

Each holiday season, we carefully select the range of products we focus our coverage on, so we can be sure we’re bringing you the best deals and the most information on products we’re experts on. ZDNET also only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. 

We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. 

Where can you shop the best Black Friday and Cyber Monday deals? 

You can find Black Friday and Cyber Monday deals pretty much anywhere (that means in store and online). Popular retailers like Amazon, Walmart, Best Buy, Target, Macy’s, and more will all be offering holiday savings online and in their brick-and-mortar stores. 

What are the best Black Friday 2024 deals? 

ZDNET’s experts have been searching through Black Friday sales live now to find the best discounts by category. These are the best Black Friday deals so far, by category:

Black Friday TV deals
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Black Friday smartwatch and fitness tracker deals
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Black Friday Apple Watch deals
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