We are only weeks away from Thanksgiving, and just after, retailers will start to launch Black Friday sales, including Apple products like iPads, MacBooks, and the Apple Watch.
Also: The best early Black Friday deals we’ve found so far
While Apple device discounts aren’t historically huge, Black Friday is still a great opportunity to save on your new Apple smartphone or accessory. With the arrival of M5-powered iPads and MacBooks, now could be the best time to pick up a discounted laptop or tablet, especially as Black Friday draws closer. You might not see a huge percentage off Apple products, but given their typically high price point, even a discount of 5% – 20% could be worth your while.
ZDNET has been covering this major sales event for years, and we are tracking early Apple discounts across retailers, including Amazon, Walmart, and Best Buy.
Here are the best early Black Friday deals on Apple products I’ve found so far. Bookmark us to keep an eye on the best deals as they become available.
Find Black Friday deals
- Current price: $399 (20% off)
- Original price: $499
Looking for a slim, tiny iPad to take with you on your travels? A deal that usually surfaces around Black Friday has reappeared — $100 off the 8.3-inch iPad mini. This tablet runs on the A17 Pro.
A discount is also available on the Wi-Fi and Cellular model.
- Current price: $500 (9% off)
- Original price: $549
Our reviewers consider the Apple AirPods Max over-ear headphones as one of the best options around for Apple fans. While they are expensive, they are powered by Apple’s H1 chip and offer high-quality sound, spatial audio, and active noise cancellation.
I hope to see a steeper discount as we get closer to Black Friday. Until then, you can save a few extra dollars if you opt for a blue finish.
Review: The AirPods Max are (still) the best headphones for Apple users
- Current price: $299 (14% off)
- Original price: $349
Over at Amazon, a sales favorite has reappeared during the holiday season — the A16-powered Apple iPad. This tablet is a great choice if you want an affordable, entry-level device for casual use, entertainment, streaming, and study.
The same deal is available at Best Buy.
- Current price: $24 (17% off)
- Original price: $29
If you are like me and lose your car or house keys more often than you would like to admit, you might be interested in the discount available on an Apple AirTag item tracker over at Amazon — our pick for the best Bluetooth tracker overall.
Review: The best Bluetooth trackers you can buy in 2025
Black Friday Apple iPad, MacBook deals
- Current price: $549 (8% off)
- Original price: $599
For those on the hunt for a thin and light iPad, consider the $50 discount available for an M3-powered Apple iPad Air. This tablet comes with an 11-inch Liquid Retina display and 128GB of storage.
- Current price: $1,249 (4% off)
- Original price: $1,299
The same discount is available for an iPad at Best Buy. However, this is from the iPad Pro range and comes with an upgraded M4 chip, a larger 13-inch display, and 256GB of storage.
- Current price: $749 (25% off)
- Original price: $999
This 2025 MacBook Air is now on sale at Amazon. Powered by Apple’s M4 chip, this work and entertainment-ready laptop is thin, light, and comes with a 13-inch display, 16GB of RAM, and 256GB of storage.
- Current price: $1,150 (18% off)
- Original price: $1,400
Ahead of Black Friday, you can also take $200 off the usual price of a 2025 Apple MacBook Air. This model is equipped with a 15.3-inch Liquid Retina display, 16GB of RAM, and 512GB of storage — making it a great choice for work and travel.
- Apple iPad Pro 13-Inch (M4): $2,449 (save $151): If you’re after a top-of-the-range iPad, consider the discount of over $150 available on this 13-inch iPad Pro model, equipped with an M4 chip, 2TB of storage, and an Ultra Retina XDR display.
- Apple MacBook Pro (M4 Pro): $2,199 (save $300): This 2024 MacBook Pro, powered by an M4 Pro chip, will give you all the power you need for productivity. It also comes with a 16.2-inch display and 512GB of storage.
- Apple MacBook Pro (M2 Pro): $2,099 (save $400): An alternative is a MacBook Pro at Best Buy powered by an M2 Pro, which offers the same display size and storage.
- Apple 2024 iMac: $1,372 (save $127): Need a powerful iMac desktop PC for your creative pursuits? Check out the discount on a model powered by an M4 chip.
- Apple 2024 Mac mini: $499 (save $100): Alternatively, take 17% off the Apple Mac mini, also powered by an M4 chip with 256GB of storage.
- Apple Mac Mini (2020): $260 (save $140): If you don’t mind refurbished tech, this Apple Mac Mini is only $260.
Black Friday AirPods deals
- Current price: $135 (20% off)
- Original price: $169
We also like the early discount available on these 3rd-gen Apple AirPods. You will pay only $135 while Amazon’s sale and stocks last for these earbuds, powered by Apple’s H1 chip.
- Apple AirPods with charging case (3rd-Gen) (Renewed): $92 (save $17): If you don’t mind refurbished tech, you can pick up a pair of Apple AirPods for less than $100.
- Apple EarPods headphones (wired): $17 (save $2): You can save a few dollars on a pair of wired Apple EarPods that come with a USB-C connector.
- Apple Wireless Charging Case for AirPods (1st, 2nd-gen): $39 (save $40): If you’ve lost your charging case — something I’ve done in the past — you can pick up a replacement at Amazon for 51% off.
Black Friday Apple accessory deals
- Current price: $65 (34% off)
- Original price: $99
If you are forever losing your keys or wallet — and your partner is the same — consider picking up a four-pack of Apple’s AirTag item trackers for only $65.
- Current price: $99 (23% off)
- Original price: $129
Need to replace an aging stylus for use with your iPad? You can save 23% on the Apple Pencil Pro over at Amazon ahead of Black Friday.
- Current price: $200 (19% off)
- Original price: $249
An interesting deal over at Walmart is for the Apple Magic Keyboard Folio, an iPad keyboard and case suitable for the A16 and 10th-gen versions of the iOS tablet.
- Current price: $70 (11% off)
- Original price: $79
If you’re in the market for a more affordable Apple stylus than the Pro, check out the discount available on a USB-C Apple Pencil at Amazon.
- Apple 20W USB-C power adapter: $15 (save $4): This compact power adapter is currently on sale at Amazon and is compatible with Apple devices.
- Apple 35W dual USB-C port power adapter: $39 (save $20): If you would prefer a dual setup, there is also a discount available on this power adapter, which is more powerful and provides two ports.
- Apple 240W USB-C to USB-C charging cable: $18 (save $11): It’s short at only 2m, but this charging cable is still cheaper than usual and might be interesting to you if you need a replacement.
- Replacement tips for Apple Pencil: $6 (save $1): Instead of replacing your Apple Pencil, it might just need a replacement tip — if so, consider this small discount on a four-pack.
- Casely: Buy an iPhone case and get one free with the voucher code BOGO-GIFTS.
- Logitech iPad Combo Touch keyboard and trackpad case: $130 (save $30): This useful case protects your iPad and comes with a detachable keyboard.
- Speck iPad Balance folio case: $10 (save $35): Check out this bargain iPad case at Best Buy, available while stocks last.
When is Black Friday?
Black Friday used to be on the last Friday of November each year. However, many retailers now offer their own sales over the course of a whole week, and so you can expect sales to appear from around Monday, Nov. 24. Black Friday itself falls on Friday, Nov. 28, and leads into Cyber Monday on Dec. 1.
Are Apple products really cheaper during Black Friday?
They can be! Some products, such as older iPads, typically are discounted by around $50 or more during sales events and this tends to appear every year. I wouldn’t expect massive price cuts for new, flagship Apple devices, but more often than not, you can save a few dollars.
How did we choose these early Black Friday deals?
ZDNET only writes about deals that capture our own interest — devices and products we want, need, or would recommend not only to our readers, but to friends and family. Our experts look for deals at least 20% off (or hardly ever on sale), using established price-comparison tools and trackers to determine whether the deal is actually worth your time.
We also examine customer reviews and rely on our own hands-on experience with new tech to find out what matters to real people who already own and use the products we’re recommending. The goal is to deliver the most accurate advice and to make you aware of price drops so you can shop smarter.
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