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Japan’s ‘concerned’ exporters brace for tariff pain under Trump 2.0

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Japan’s exporters face mounting uncertainty as they brace for potential new US tariffs under Donald Trump’s second term, with many working on tactics to limit the impact of the president-elect’s “America first” policy.

Individual companies are playing their cards close to their chests, however, wary that their apprehensions could draw unwanted attention from the incoming administration – leaving business organisations to articulate the collective worries of Japanese firms.

Masakazu Tokura, chairman of the Japan Business Federation (Keidanren), told a press conference in Tokyo on November 26 that if Trump followed through with his plans to impose tariffs on all imports, then there would inevitably be a negative effect on Japanese firms.

“If this really happens, the impact on Japanese companies could be enormous,” he said. “We will closely monitor the situation.”

Masakazu Tokura, chairman of the Japan Business Federation, known as Keidanren. Photo: Kyodo

Masakazu Tokura, chairman of the Japan Business Federation, known as Keidanren. Photo: Kyodo

He cautioned also that Trump could be underestimating the responses of America’s trading partners.

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