Hong Kong residents can once again enjoy films at theatres for HK$30 (US$3.90) with the return of the annual Cinema Day event on May 10.
The government announced the city’s third consecutive Cinema Day with the release of a 30-second advertisement starring martial artist Donnie Yen Ji-dan, who tells viewers: “You won’t miss it, right?”
The event was first introduced in 2023 as part of the “Happy Hong Kong” campaign, a government drive designed to bring some cheer to the city amid the coronavirus pandemic.
Similar to previous editions, Hong Kong’s film-goers were able to purchase tickets for films across the city for HK$30.
The Hong Kong Theatres Association is organiser of both past and coming Cinema Day events, with more details to be announced later this month.