Longevity wellness is a growing trend.
Social media influencers, medical professionals and wellness enthusiasts such as Dan Buettner, author and founder of longevity platform Blue Zones, and American biohacker Bryan Johnson are prompting more people to seek ways to optimise their well-being to add years to their life.
It is a lucrative business.
According to non-profit organisation Global Wellness Institute, the global wellness economy reached US$6.3 trillion in 2023; it is projected to hit US$9 trillion by 2028, with longevity said to be the fastest growing subsector.
People such as Johnson are spending big money on nutrition, supplements and personalised medicine to extend their lifespans.
But many are also looking to fitness and wellness spaces for services that can help them live healthier for longer.
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