Black Friday and Cyber Monday are just around the corner. You can expect hundreds of discounts across nearly every category, including popular tech items like laptops, TVs, gaming consoles, tablets, and more. Lucky for you, if you’re looking to get your holiday shopping done early, several retailers are already slashing prices, including one of the most popular retailers for fast shipping and a wide variety — Amazon. Amazon’s official Black Friday sale kicked off on Thursday, Nov. 20, ushering in over a week of seasonal savings.
Also: Our favorite early Black Friday deals
As ZDNET’s deals and shopping editor, I have a trained eye for the best offers on top tech, and our team of expert reviewers will continue to track the best offers that arise throughout Cyber Week 2025. In the meantime, here are the best deals I’ve found at Amazon during the brand’s Black Friday sale event.
Find Black Friday deals
Best early Black Friday Amazon deals
- Current price: Starting at $249 (up to 38% off)
- Original price: Starting at $349
The popular Oura Ring 4 is seeing discounts of up to 38% off depending on the finish you’re looking for, and smart ring reviewer Nina Raemont’s only regret is not purchasing one at this price.
- Current price: $18 (38% off)
- Original price: $29
The single AirTag is on sale for only $18, a solid 38% off.
- Current price: $130 (35% off)
- Original price: $200
Audio reviewer Jada Jones highly recommends these classic Beats headphones (and I do, too).
Review: Beats Solo 4
- Beats Studio Buds: $99 (save $50): These earbuds are IPX4 rated, include noise-cancelling features, and are compatible with Android and Apple devices for 34% off.
- Kindle Colorsoft: $170 (save $80): The Kindle Colorsoft is 32% off, and it’s Amazon’s only mid-tier e-reader model with color capabilities.
- Dyson Airwrap Styler: $400 (save $150): The popular Dyson Airwrap is on sale for 27% off.
- Shark FlexStyle Special Edition: $200 (save $130): If you’re wanting similar features as the Dyson Airwrap without the price tag, the FlexStyle is on sale for 39% off.
Amazon tech deals
- Current price: $200 (39% off)
- Original price: $330
These Govee lights are perfect for the upcoming holidays, and they’re under $300 right now.
Kindle Scribe Essentials Bundle
for $340 (save $230)
- Current price: $340 (40% off)
- Original price: $570
Reviewer Kyle Kucharski says the Kindle Scribe is a reader and note-taker’s dream device.
- Current price: $449
- Original price: $599
The iPad Air 11th Gen is back down to the price it sold for during October Prime Day.
- Current price: $340 (36% off)
- Original price: $530
This projector is about the same size as a soda can, and it’s perfect for a movie theater experience at home.
Review: Nebula Capsule 3 Projector
- Current price: $140 (18% off)
- Original price: $170
Editor Allison Murray says this alarm clock upgraded her sleep experience, and it’s on a rare sale ahead of Black Friday.
- Current price: $99 (23% off)
- Original price: $129
The Apple Pencil Pro is under $100 again, and it’s the best stylus option for the latest iPads.
- Current price: $160 (36% off)
- Original price: $250
The 2022 Apple Watch SE is on sale for a smidge over $150 — and it’s the one I personally recommend.
- Amazon Fire TV Cube: $90 (save $50): Streamline your viewing with the Fire TV Cube for 36% off.
- Amazon Fire Tablet HD 10: $70 (save $70): Amazon’s 32GB Fire tablet is on sale for 50% off.
- Samsung Galaxy Tab S10 FE: $325 (save $175): The S10 tablet lineup from Samsung can give iPads a run for their money, expert Maria Diaz says.
- Bose Ultra Open Earbuds: $199 (save $100): Expert Nina Raemont says these earbuds have great sound quality and are perfect for exercise.
- Sony WH-1000XM5 Headphones: $248 (save $152): Sony’s XM5 headphones are not the newest, but still offer premium sound. Right now they’re 26% off.
- Garmin Forerunner 965: $450 (save $150): This flagship Garmin watch is perfect for tracking workouts, and it’s 25% off in three colors.
Amazon home deals
- Current price: $90 (40% off)
- Original price: $150
Smart home reviewer Maria Diaz says the Eufy Security E340 dual-camera video doorbell offers a practical way to monitor your doorstep and keep an eye on deliveries.
- Current price: $28 (60% off)
- Original price: $70
Smart home reviewer Maria Diaz loves this mini cam, and it just got even more affordable.
- Google Nest Smart Thermostat: $85 (save $45): Upgrade your home’s thermostat system to be smarter for 31% off.
- Blink Video Doorbell + Mini 2 Bundle: $48 (save $62): This is the perfect bundle if you’re just getting started with Blink cameras or need an affordable setup for a second property, garage, shed, and more.
- Jackery Explorer 1000 V2 Portable Power Station: $419 (save $481): With winter on the way, it’s always a good time to stay prepped for inclement weather and emergencies.
- Dyson V15 Detect Plus Cordless Vacuum: $600 (save $250): Dyson’s popular V15 detect model is on sale for 29% off.
FAQs
When is Black Friday?
This year, Black Friday falls on Friday, Nov. 28. Cyber Monday follows shortly after on Monday, Dec. 1.
Are deals really cheaper during Black Friday?
The holiday season, including Black Friday, is generally a great time to scoop up deals on a multitude of products, including flagship tech. While it’s true to shop smart you need to be aware of sly tactics like markups and faux discounts, price tracking tools like Keepa and CamelCamelCamel make it easier than ever to ensure you’re getting the best deal possible. Black Friday is also an excellent time to save on last year’s latest tech, as we’ve seen dozens of new releases in phones, TVs, laptops, tablets and more over the last 6 months.
Also: Worried about rising tech prices? Try these 5 easy ways to shop smarter right now
How did we choose these early Black Friday deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Black Friday deals?
ZDNET’s experts have been searching through early Black Friday sales to find the best discounts. These are the best Black Friday deals so far, by retailer:
- Best early Black Friday Amazon deals
- Best early Black Friday Best Buy deals
- Best early Black Friday Walmart deals
- Best early Black Friday Target deals
- Best early Black Friday Sam’s Club deals
- Best early Black Friday Costco deals
- Best early Black Friday Samsung deals
- Best early Black Friday Verizon deals
- Best early Black Friday Dell deals
And the best Black Friday deals by product category or price point:
- Best early Black Friday deals
- Best early Black Friday deals under $100
- Best early Black Friday gadget deals
- Best early Black Friday TV deals
- Best early Black Friday phone deals
- Best early Black Friday laptop deals
- Best early Black Friday headphone deals
- Best early Black Friday tablet deals
- Best early Black Friday gaming PC deals
- Best early Black Friday smartwatch deals
- Best early Black Friday robot vacuum deals
- Best early Black Friday soundbar deals
- Best early Black Friday streaming deals
- Best early Black Friday monitor deals
- Best early Black Friday VPN deals
- Best early Black Friday power station deals
- Best early Black Friday Apple deals
- Best early Black Friday iPad deals
- Best early Black Friday AirPod deals
- Best early Black Friday Apple Watch deals
- Best early Black Friday Kindle deals
- Best early Black Friday Chromebook deals
- Best early Black Friday Nintendo Switch deals
- Best early Black Friday PlayStation deals
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