Melania Trump, pictured in July 2024, has launched her own meme coin.
Leon Neal | Getty Images
Incoming first lady Melania Trump launched her own meme coin ahead of her husband’s inauguration as the 47th president of the United States on Monday.
In a Sunday evening post on the X social media platform, she announced that investors “can buy $MELANIA now.”
The Melania token was trading at $10.98 at 09:45 a.m. London time on Monday, up nearly 50%, according to data from CoinMarketCap. It has a market cap of $2.11 billion..
Incoming White House leader Donald Trump, who will be inaugurated for the second time on Monday, also launched his own meme coin on Friday, which surged as much as 300% on its debut. By 09:47 a.m. London time, the “Official Trump” coin was down 8.5% to $52.35, according to CoinMarketCap.
This developing story is being updated.